Home / Social / Twitter Says It May Have Used User Data for Ads Without Permission

Twitter Says It May Have Used User Data for Ads Without Permission

Twitter said on Tuesday that it may have used data for personalised ads without a user’s permission due to issues with the microblogging website’s settings.

The company said it recently discovered those issues and fixed them on Monday, although it hasn’t yet determined who may have been impacted.

Consumer data is a powerful tool that companies use to decide where to place advertisements, what content to feature, and which consumers might be interested in the product.

Big technology companies have been under scrutiny from regulators around the world over their data sharing practices.

The data that Twitter said it might have used include a person’s country code, their engagement details with a particular ad and inferences made about the devices they use.

“You trust us to follow your choices and we failed here,” Twitter said on its website, along with an apology and a promise to take steps to not repeat the “mistake.”

Because of those issues, where a user’s settings choices may not have worked as intended, Twitter said it could have shared a user’s data with its advertising partners or displayed ads based on information it collected without permission.

© Thomson Reuters 2019

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Redmi 7A Now Available via Offline Stores in India

Google Images Section Updated to Focus on Shopping

Source link

About admin

Check Also

The Social Network 2: Aaron Sorkin Will Write if David Fincher Returns

Hoping for a sequel to The Social Network? The ball is now in director David ...

Leave a Reply

Your email address will not be published. Required fields are marked *