Google regularly tweaks its search results pages and tries out new designs. It’s not that often, though, that it adds new features to those results, so when it does, it’s worth paying attention to.
Today, Google is adding a new menu item to virtually all search results in English in the U.S. on mobile, desktop and its Android Google app. This new link will provide searchers with more information about the site they are about to visit — and before they click on the actual link.
Clicking the new hamburger-style menu icon will pop up a new info panel with additional information about the site. These include a short description of what the site is about — taken from Wikipedia when available– and some data about whether the connection to the site is secure.
For sites without a Wikipedia entry, Google will show when it first indexed the site and other data if it’s available.
There’s also a full link and a short line about whether it’s a native search result or an ad (which seems like a tacit admission that it’s too hard to distinguish ads from regular search results on Google). At the bottom of the pane, there are also links to your privacy settings and to an explainer about “how search works.”
“When you search for information on Google, you probably often come across results from sources that you’re familiar with: major retailer websites, national news sites and more,” Google product manager JK Kearns writes in today’s announcement. “But there’s also a ton of great information on and services available from sites that you may not have come across before. And while you can always use Google to do some additional research about those sites, we’re working on a new way for you to find helpful info without having to do another search.”
This new feature will start rolling out today and as usual, it may take a while before you see it in your own search results.